We built a WebGL-powered microsite to continue our Holiday campaign narrative for Montefiore Einstein, “When a group of resilient kids with rare diseases hatch an outrageous plan to save the day.” The film, featured real children with rare diseases who save the holidays by gathering stars from outerspace. In our mobile and desktop experience, users journey through space to discover hidden stars that symbolized the rare diseases. This digital experience incorporated complex medical topics into an engaging and intuitive experience for all ages.
Output: WebGL Holiday Website and Interactive Experience (Desktop and Mobile), 24 Digital Static Banners, (English and Spanish), 24 Digital Dynamic Banners, (English and Spanish)
My Role: Digital Producer of Website and Experience, Producer Static and Dynamic Banners at Alto
As part of the Montefiore Einstein Holiday campaign, we created both static and dynamic web banners that utilized hand-painted poster art by Steve Chorney, (see 3 static examples below).
