"Become the Knight" billboards were displayed in cities across the country, and we promoted our recruitment message on major gaming and social media platforms—our call to Become the Knight. Our campaign highlighted that this is not a typical game; it's a fresh, artistic addition to the Batman series. Just weeks after the campaign release, we were contacted by Meta Quest to update some of the campaign assets to include all of the incredible accolades the game had received since it's launch.